Business & Investing

Linda Perkins runs the popular website about, make money online, which covers a whole gamut of techniques and guidance on setting up and running the internet business.

The first book devoted entirely to B2B social marketing

B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what’s coming next.

• Features plentiful examples, case studies, and best practices
• Focuses on the channels that are most effective for B2B marketers
• Builds on the authors’ more than 30 years of combined experience in the new media/social media space, as well as two previous successful books

Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

Price: $27.95

Click here to buy from Amazon

Accompanying post personalizemedia.com Part One of my series of AR future videos ‘AUGMENTED WORLDS’ looking specifically at the Business Opportunities around type 3 of my AR types – Recognition (Outline) An ‘iPad 2 or 3 or 4 – like prototype’ stroll around an augmented Sydney. Video, music devised & created by GARY HAYES of MUVEDesign.com 120MB MP4 Creative Commons download available here muvedesign.com Music – If you like the music please subscribe via iTunes or other fav podcast tool and download over 250 cool uplifting trance, organic harp or cinematic soundtracks via garyphayes.com or direct feed feeds.feedburner.com