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Link building for SEO is like sunshine needed to grow a flower. Ask any marketer. But the problem is that getting high quality backlinks from credible, relevant sites is not really easy. Therefore, in a very real way a good link building campaign has its own costs and will consume time. This is why you should be careful when starting to build links; one small mistake and all your efforts go down the drain. There are a few link building mistakes that are commonly made but can be avoided with a bit of common sense and right action. This article will discuss a few common backlink building mistakes that can cause you heartache and lost time.

It would be a mistake to forego a text link using a keyword anchor text and use an image for a link, instead. Many marketers find themselves with problems because they’re rushing for fast results. Poor judgment with anchor text is commonly seen in this category. If properly executed, an image link can lead to higher traffic referrals, but for SEO a text link with your keywords is preferred. This is often ignored because some think an image link is better, but that’s not always true. Your traffic will be much more targeted because you’ll be ranked for the correct keywords. Google and all search engines like to see keywords in link anchor text. You can use an image link, but do so if that’s all you can do.

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Selling links is another very common mistake. A very common practice is to sell links. This is highly not recommended only because it can hurt your rankings later on. But if you really are keen on selling links, then you should use targeted link selling services like Backlinks.com since they happen to be more discreet. Just keep in mind that many of these networks don’t care about being discreet. You’ll always want to insure that you don’t blatantly advertise what you’re doing or you risk being penalized. Ultimately, the safest thing is to avoid selling links just so you don’t run into any problems.

Linking has both well-known and little known rules that are important to follow. It does not matter why you may have broken a rule, doing so will produce site penalties and aggravation for you. It’s always smart to keep yourself current with latest info on linking and SEO. You’ll stay out in front of the competition, plus you’ll help prevent mistakes. That’s all that it takes to make link building work for you and help you rank higher in the search engines.

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