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Custom Banners Create Interest In Your Business

Posted: April 11, 2010 ¬ 3:10 am. GaijinCoachNo Comments »

Custom Banners Give New Businesses Much Needed Attention

The area of town I live in has had a lot of new businesses moving in. This is exciting, as many new national and local businesses are building up the area and creating potential new jobs around our main square. We have all heard rumors about what business is moving in where, but until those vinyl custom bannersgo up confirming our guesses, it is all pure conjecture. Fortunately, most of the new businesses have temporary custom banners in place that say, ” Coming Soon” or similar pre-notifications. These custom vinyl banners get everyone excited about the new businesses and make people keen to try them out once they open.

The restaurant, Ladles, is a fantastic example of a good custom vinyl banner attracting the right kind of attention. For months, while they awaited the completion of their new building, a temporary custom vinyl banner sign hung in the window with its name and estimated date of opening. My family and I pass that building every day, and that custom vinyl banner teased us for what felt like forever. We couldn’t wait to try it! And guess what? A lot of people felt the same way, because the day they opened, there was a line going out the door to try Ladle’s offerings – just because the owners didn’t wait to make good use of an attention grabbing vinyl custom banner!

How Do Custom Banners Hold Attention?

Ladles has been open for a few weeks now, and business is thus far good. The vinyl banners have also changed over the past few weeks, still urging people to stop by and give them a try. What kind of banner signs are these? Well, for starters, that “Coming Soon” banner has been changed to a “Now Open” sign. It is still a temporary vinyl banner sign with those two simple words, but it lets people know that they are something new to try. Also, many people may not have seen the opening dates on the first temporary banner sign, and it never hurts to remind the community of your new business.

Ladles also has a custom banner at the front of its building, with a graphic of a soup ladle and the motto, “Hot Soup For Cool People.” So catchy I remembered it without even trying! Ladles shares the building with several new businesses, so it must use custom banners to get noticed. Otherwise, the public might think the whole building was office space or even unused. Using a few different custom banners to draw attention to your new business keeps people looking and wondering – and eventually, trying you out!

Design An Amazing Custom Vinyl Banner

Remember the soup ladle on the new restaurant’s custom business sign? It’s the perfect graphic – simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle’s custom banner signis also well defined- black lettering on a light yellow background. Contrast of colors is essential on a banner sign to ensure visibility, and yellow is a color known to inspire appetites.

And take their slogan, “Hot Soups For Cool People”. This slogan Ladles came up with is also a good one – relevant to the business, soups, and memorable with its opposite word usage – hot and cool. The phrase is also small enough to fit onto the custom vinyl banner without cluttering it up with too many words and leaving enough space for the lettering to be large enough for people to read from a distance. It is also very inventive in that it compliments its customers – it plants the idea that they are “cool.” It’s a marketing tactic that works, and Ladles has created an excellent design for a custom vinyl banner. No wonder there is always a line to get in to give them a try!

Don’t Limit Yourself In How You Use Your Custom Banners

The owners of Ladles didn’t order just one or two custom vinyl banners to promote their business. They used several – both temporary and permanent – to signal that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom signs and effective custom business sign design made people curious about them and eager to check them out. So when opening your own business, think about how useful custom vinyl banners are in creating anticipation and excitement. Before you know it, you’ll have a line out your door too!