Business & Investing

A new innovation is transforming many lives in the villages of India by bringing light where there used to be darkness.

The New York Times published an article titled, “Husk Power for India”. Electricity, which is prevalent in the lives of many in developed nations, is a pure luxury in remote areas of developing ones. What was once fed to animals now is used to generate electricity – rice husks.

Growing up in rural Bihar State, Manoj Sinha knew what it was like to sit in the dark. Being an engineer with Intel Corporation he had all the skills to make a lifelong idea come alive. He led the development of his electricity equipment that generates power from rice husks and other farming waste and now he sells it to villages across India.

Sinha is what could be called a social industrialist because he feels entrepreneurship is a way out for important problems of the society. “Business leaders must realise that the world’s poor need investments more than handouts,” he says, adding, “these are customers, not victims.”

The article inspired me to think about giving in a different way leading me to ask myself, “what is the most effective form of giving?” Is it education, commercial activity or disaster relief? There are so many ways to make a difference. One way of giving can seem more effective or sustainable than other ways depending on the way it is expressed, looked at or implemented.

I then came to delineate there were eight segments to giving as a way to see this. So, let me chart out the eight differences; which in effect are often ‘stages’ of giving as well.

Phase one: Exigency – salvaging and helping others who are suffering due to natural calamities, epidemic diseases or other insurmountable problems.

Stage two: Relief – providing relief from long-standing hunger, poverty, diseases, handicaps or discrimination which otherwise would continue or worsened because of the lack of information, education or resources.

Stage three: Remedying and defense – internally, bodily and psychologically. Many people carry injuries that may be invisible but could be severely confining their lives. Giving the remedy to release the buried trauma creates better facilities for them while giving proper protection gives them a sense of defense.

Stage four: Education – giving better education, information and skill training to create empowered and creative solutions to resource generation while supporting individuals to discover their unique talent to thrive.

Stage five: Creative investment – lending a hand, money or resources to those who have great potential to make a difference. This gets leveraged many times as the resources increase and passed on to many others who again make more out of the opportunities given.

Phase six: Maintainability – working collectively involving the people in the local surroundings, creating maintainable society – ecologically and communally.

Stage seven: Empowerment – sanctioning and influencing the people to set free their true capability and drive to make a difference. In this group of offering, the aim of offering changes from ‘giving to those who are in need’ to ‘giving people an opening to give to others’ and to the whole group.

Stage eight: Loving – just doing whatever we feel to do to love and care for others. No strategy or expected outcome exists in this stage of giving. ‘Giving’ does not even exist here in the traditional sense of the word, as there is no sense of possession or judgment or desire to change anything. This is where we do not even have to think about anything, we give as a part of our own joyful experience.

What we also see is that at each of these eight phases of sharing there are many things that the giver gets in return.

One: Sense of relationship

Two: Sense of comfort

Three: respite from hurt (our own)

Four: Gratitude for our own knowledge, skills and circumstances

Five: Long-term sense of involvement and fulfillment for our own life

Six: Better ambiance for our own life and for the lives of others we treasure and revere

Seven: Soul fulfilling inspiration and dedication to our own purpose

Eight: Affection

Giving has many levels and experiences depending on the giver and the receiver. And the ‘stages’ do not describe which one is more important than the other. All are necessary.

I was fortunate to have an experience early in 2008 while travelling with a group of dedicated businessmen through India to see how we could be more useful in our giving. I was blessed to have one exceptional happening that made me think about what ‘effectual giving’ actually meant.

We were in a small town one day. Four of us had just called a taxi to take us to another town in the vicinities. We bargained with the driver with care as our hotel staff had told us beforehand that we could be duped since we were not local.

We chose to stop in front of the local train station for a short interval en route to the town. While the others went to use restrooms, I struck up a conversation with the driver of the taxi, standing nearby. With his limited English vocabulary and a smiling face that showed his black front teeth to advantage, he told me that he lived in the outskirts of the town and that he had a young wife and two kids who attended the local school – I began to feel a relationship with him.

I patted him on the back for having an affectionate family and told him that I also had two kids of the same age as his. When the others came back the driver instantly asked us to come to his house for food. I thought it was just a formality he wanted to convey at first. However, after leaving us at the centre of the town, he was particular that he would wait for us till we were done with our traveling around the town. And he actually did. I was in fact quite taken aback to see him still standing by the side of the road next to his taxi even after an hour. We hopped back into the taxi and he whizzed off up the road to where his home was.

When we landed there we were quite surprised to see the way he was living. It was in fact quite similar (if not worse) to the existence of the slum dwellers we had visited before that. From the bright new taxi he was driving, who could have pictured this

As he reached the narrow open street in between shanties that were made with rough concrete blocks and mud walls, we felt guilty about accepting his invitation. For a brief moment I was nonplussed. “How could I accept the hospitality of this man who didn’t seem to have anything at all and I didn’t even bring any gift that could be a help to his family”, I told myself.

As we walked into his house, we saw a pan and small stove on the mud floor. His very shy wife nodded blushing in surprise and disappeared into the small storeroom (a cupboard size) next to it. As I looked in, I saw the next-door neighbours handing over some teacups to his wife over the crumbled concrete fence. They didn’t even have extra teacups in their house. There was only one small room fitted out with one single bed and an old galvanised chest next to it.

The taxi driver quickly pulled out three hand-woven rugs from the chest and rolled them out on the small patch of mud floor putting one on the bed.

Steaming cups of tea and hot snacks arrived soon. Both his kids as well as kids from the neighbouring houses came to see us and remained at the doorway. The six of us could just squeeze into the tiny room. I was curious to know where his children were sleeping. I thought maybe they had another space somewhere. To my astonishment, he just pointed at the chest and said with his happy smile that it was their bed.

He happily told us that he was an amateur dancer in the town and showed us some plaques on the sill above the bed. Enthusiastic to show us his dancing proficiency, he ran outside all at once. From somewhere music came flowing into the tiny room. He had no apparatus for music within the house, it was coming from outside. Surprised, I looked around to see him reversing his vehicle towards the back of his house keeping the doors open with the radio of the car blaring forth!

The time moved fast (with his dancing and the many more cups of tea that followed) and very soon it was time to thank them for their great warmth and courtesy and make our move. As we got ready to leave and express our gratitude to him and his wife, he pulled out the best of all the rugs he had, and just gave it to us. It was one of the very few things he owned. It was impossible to believe that he was offering it to us.

We all courteously begged off his gift and moved out waving goodbye to all the people waving back at us. We got real baffled about the whole affair. Should we have paid them something as they surely had only too little money? Should we have consented to take the cherished gift he made us?

As I was thinking about this life-changing experience a few days later, I thought about the refusal of his gift. He looked disappointed that we didn’t take the gift. It wasn’t just about saying no to the gift that stuck in my mind.

I understood that the sense of unease I felt was really ensuing from viewing him as unfortunate. I was perhaps thinking that I couldn’t possibly accept something from a person who had very little.

But did he really have so little? Maybe he had more – a lot more.

Maybe the greatest gift we could have given him then was to receive his gift in total respect and gratitude.

Every act of sharing and taking are indispensable for us to fill our world with profusion and satisfaction in equal measure for both sharer and taker. We can start doing this instead of evaluating and validating one over another. The beautiful act of sharing and taking requires no additional elucidation.

Manoj Sinha’s words continue to reverberate in my mind, “these are customers, not victims.” I can picture the happy faces of the rural folk who are now pleased to have power in their hamlets and the kids who now can read books and happily do their homework at night.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing. You are welcome to reprint this article – but get your own unique content version here.

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One of life’s greatest gifts is the ability to give with no strings attached. A young boy answered his door one Thanksgiving morning, and a total stranger handed him a huge box filled with food for his struggling family. That magical moment helped shape the young man’s future. Today, Tony Robbins feeds millions every year through the Anthony Robbins Foundation’s Basket Brigade. No strings attached.

This holiday season Tony invites you to feed your spirit by joining him in the gift of giving. In this short video he tells you why he started the Basket Brigade and how you can participate by feeding one or more needy families this Thanksgiving.

I want you to take a look at: 5 Keys To Thrive