Business & Investing

The Social Media Survival Guide reveals social media best practices within the context of traditional marketing, corporate communications, and public relations. The guide provides critical insights into shaping programs and policies for integrating social media for internal and external stakeholder groups, along with handling demands for social media tools, and a clear, concise approach to minimizing corporate exposure while maximizing opportunity in the marketplace by engaging employees and consumers in exciting new ways.

Price: $24.95

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Written by a veteran litigator and leading expert on law and social media, The Lawyer’s Guide to Social Networking provides a comprehensive look at how social media is affecting the legal system. This book examines the myriad ways in which information from sites like Facebook, MySpace, and Twitter is being put to use in everything from criminal and family law matters to personal injury, employment, and commercial cases nationwide. The author illustrates how the pervasive social networking phenomenon is redefining traditional notions of jurisdiction, duty, service of process, and legal ethics while using actual trial and appellate level cases to analyze the discoverability and admissibility of social media evidence.

Lawyers in virtually all practice areas will appreciate not only the author’s practical advice, but also the insights into social media’s value as a tool for marketing one’s practice. This book also examines such cutting edge issues as the implications of social media’s use for judges as well as jurors. By providing readers with a thorough look at how living life online can provide attorneys on both sides of the bar with a digital treasure trove of information, The Lawyer’s Guide to Social Networking is an invaluable resource for practitioners everywhere.

About the Author

John G. Browning is a Dallas attorney with over twenty-one years of experience in trying a wide variety of civil litigation, ranging from personal injury and wrongful death cases to employment, commercial, consumer, and intellectual property matters. He is “AV” rated, a “Texas Super Lawyer,” and a member of such prestigious organizations as the American Law Institute and Litigation Counsel of America. In addition to being a lawyer, Mr. Browning is a legal journalist whose work has appeared in newspapers and magazines throughout Texas and in regional and national legal publications and academic journals. His writing has earned numerous journalism honors, as well as the prestigious Burton Award for Distinguished Achievement in Legal Writing for 2009 and 2010.

Price: $85.00

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Join the TubeMoguls, get Delicious, StumbleUpon customers–and 298 more great tips!

MARKETING
The time to start social media marketing was yesterday. Don’t worry, though–this book will get you going today! 301 Ways to Use Social Media to Boost Your Marketing is packed with quick “snapshot” lessons for spreading your message and building customers—with little effort and virtually no cost. Designed to help you take action right away, each tip is presented in a stand-alone format to help you focus on what you need to do–and only what you need to do.

301 Ways to Use Social Media to Boost Your Marketing provides simple strategies for capitalizing on the top social media platforms like:
• BLOGS • MICROMEDIA • SOCIAL NETWORKING SITES • BOOKMARKING SITES • MULTIMEDIA SITES • REVIEW AND OPINION SITES • WIKIS

You’ll own the crowds on Twitter, Facebook, and YouTube–as well as on niche sites like Yelp, Ning, SmugMug, and Reddit. Potential customers are already having a conversation about your brand. Use 301 Ways to Use Social Media to Boost Your Marketing to grab them before your competitors can say “tweet”!

Price: $19.95

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