Pens are small & fairly cheap. In respect to using them as gifts, they are well used. They don’t get thrown away until they have been fully used. Depending on usage, they usually have a life span of one to two months.. They are a perfect gift, because they of their versatility.
Nowadays, black ballpoint pens are the most common ink colour; many pen producers would agree. For advertising exposure purposes, the black ballpoint pen has the best dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Black ballpoints are the most preferred amongst sales people & office workers but blue is next in line in popularity. If you are a party-hire company or children wear business you may consider some more interesting colours such as pink or orange but you may lose out a little on usability. After all, practicality is the issue, so a gift pen with blue or black ink is your best option.
When it comes to the exterior body of a pen imagination is the only limit. And as long as the pen is still usable practically as a pen, then you would still achieve your exposure goals.
On the pen’s body, you should first focus on company info you want to put, before thinking of the design of the body next. If you do not do this, you may end up with a wonderful physical design but has zero room for the info you want to add. This would defeat your advertising purpose completely.
When it comes to the body of the pen do not go too cheap because a quality feeling pen will be used more by people. Also do not use the cheapest pen interior. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. This experience can then leave the person reflecting the quality of the pen on your company which is not good or what you intended.
Good suppliers of corporate gifts should be able to not only purchase the pens you want in the bulks you require, but also be able to consult you on some of the pen body design and quality aspects that we have covered.
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Printing is a process of creating images and text, usually using ink, paper and a printing press. Over time, printing technology has improved significantly. Different techniques are available, but screen-printing is used most of the time.
Screen-printing, or silk-screening, is a process ideally used on fairly flat surfaces. In this procedure, a fine mesh screen is secured snugly across a sturdy frame, with the screen masking the region which remains unprinted. To make the print, the screen is positioned atop the material along with a swath of dense ink. Using a squeegee tool, the ink is pushed through the screen part. The ink soaks into the region that is not masked, forming the print, while the masking keeps any ink from making contact, resulting in distinguished areas. Next the printed material goes through a hot passageway until the ink dries and it is ready to be packed up.
When more than one color is involved, the process is repeated, utilizing different screens. So, four screens would be necessary for a four-color print; they can be placed on a rotary press or done by hand, allowing each color to print in its proper place.
There are a number of methods for ‘masking’ a screen. The easiest technique is via application of masking fluid right onto the screen. This is the perfect procedure for dual-color graphics, while for multiple-color tasks, a photosensitive emulsion is the proper procedure.
If you are unsure what to request when ordering, remember that a screen printer’s t-shirt printed with ink with plastics will be hot and tacky afterwards. It might be wise to request water-based inks if you prefer a softer, vintage-look screen printed shirt. But if you are wanting a heavy laid print, you should request ink containing plastics to be applied with a hot press.
Inks containing plastics are used by many screen printers because sometimes they last longer, are brighter, heavier and more easily seen, not to mention being easier on the screen printing equipment. Within a short time frame, plastic inks can begin to crack up, though. Natural inks last longer and they look best too.
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