Business & Investing

Most companies require a printing service on a regular basis, whether it is for promotional purposes or intra-company communication. Therefore, it is good to have some fundamental knowledge of how printing works, particularly offset printing, which is one of the most widely employed printing technologies.

Offset printing can produce a large number of prints quickly, which makes it less costlier than other techniques and also more well known. Therefore good printing service providers recommend the use of offset printing for large volume of prints.

The ink used during offset printing has oil as the medium and is insoluble in water. In offset printing, rubber blankets play a transitional role in copying the image on the paper, which is originally on the plate.

The first step is preparing the images. Earlier the images were prepared by creating film negatives and were then transferred to aluminum printing plates. This is no longer needed as the technology is available for making the plates in one go through an image setting system. The subsequent step is to attach the plate on to a cylinder in the right manner. Next, the water is put on the image plates, which is followed by the ink. The image gets the ink while the rest of the area receives a thin cover of water, which makes sure that the ink does not spill beyond the images.

The image is then taken from the plates to the rubber blanket rolled on another cylinder, so that it is inverted. The image is reversed to its correct side by transmitting the image to sheets that have been cut in line with the requirement and are put on a different cylinder.

The work of printing is completed by the printing company by consolidating the printed sheets using staples or paste or in any other way as per the needs of the client.

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Brochures have always been one of the most essential marketing tools for any business. They can be circulated by hand or by post to clients, or can just be placed on cash counters of retail outlets. The need to have brochures printed has resulted in the rise of a segment of the printing services business, which specially caters to brochures. Advancements like digital technology, design software, and the internet have greatly transformed the traditional style of brochure printing.

Until just a few years back, computers were rarely used in the brochure printing process, which took many days, working with film negatives or plate-making machines and needed many test prints, adjustments etc. Designing too was limited to a few set patterns, and the printers executed the designing job with the customer having nothing to do in the matter.

Nowadays, the customer at his end can himself design the brochure and send it online to the printing company, and he also doesn’t have to wait for days for the end product to be delivered to him. Technology has progressed far enough to make 24 hour printing a reality, enabling any number of prints to be delivered to the client within a day’s time.

It is important to keep in mind that brochure printing involves not just the imprint of ink on paper, but design, content creation and formatting as well. The advent of digital technology has opened up a whole new world of advancements in this area like high quality full-colour printing, complicated layout formats, and smart packages on content-building.

Printing services companies provide several latest choices to customers, among which full-colour brochures and digital brochures are most favoured by them. Such brochures are fit to be used on a medium or long-term basis. But when it comes to brochure distribution in large volume, but for a limited time span, then colourful but concise brochures that undergo a brief print run fit the bill perfectly. The traditional technique of off-set printing is still well suited for such brochures, as bulk prints within a short time is possible, though preparation of brochures takes more time in this kind of printing.

Along with the improvement in the standard of printing, ancillary services are now provided by most brochure printing companies as well. These include distribution, direct mailing, formatting, and many more.

The internet has introduced a client-centric approach of brochure printing, with customers now placing their orders with firms online and selecting colours, designs and formats for their brochure by working on their own computers. Thus, brochure printing has witnessed radical transformations in recent times, and the prospects of future change seem to be endless.

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